Time to build media momentum

Go to: http://tinyurl.com/6cfrfd

Above is the URL linking to the 156 media companies (TV, radio, print) that picked up the AP story about our Veggie Pride Parade.

We need to compile a database of the editors, writers, and photographers from each one.

And we need to act fast before these links are taken down (by Google).

If we can divvy up the work (10 media companies per volunteer), we can continue to keep these key people informed throughout the year, to make sure they truly understand our message.

From the looks of some of the media stories we got this year, a lot of people "don't get it." Our story was put under headings such as "weird, odd, and offbeat." And as we know, that is not where we belong.

Our Veggie Pride Parade was fun, but it's also serious business. If we do not want our message to be lost (after all of our work), we need to keep in touch with the media, and do it carefully.

Now ... who will help with this database project? Each person who replies to the call will be recognized at the Veggie Pride Parade Web site.

Call 212-242-0011 now to be assigned 10 companies.

Once you have your 10 companies to track, embark on the following procedure:

• Click on each link among your "10."

• Go to the home page of the media outlet.

• Click around until you find the "Contact Us" page.

• Determine the following information: